Project: International Women’s Day Campaign – "When Will She Be Right?"
Client: UN Women Australia
Date: June 2021
Executive Director: Janelle Weissman, UN Women National Committee Australia
Advisor: Sunita Gloster, UN Women National Committee Australia
As part of the International Women’s Day 2021 campaign titled "When Will She Be Right?", I developed a series of impactful visual designs to amplify the campaign's message and drive global engagement.
Key Responsibilities:
Created visually compelling assets tailored for distribution across UN Women’s official social media channels, including Instagram and Facebook.
Designed merchandise such as posters, apparel, and accessories, which were sold by external retailers on an international scale to raise awareness and funds for gender equality initiatives.
Ensured alignment with UN Women’s brand guidelines while conveying the campaign’s ethos and addressing key societal issues.
Outcome:
The campaign successfully reached diverse audiences, enhancing awareness around gender inequality and fostering discussions on women’s empowerment. The visual designs played a pivotal role in elevating campaign visibility across digital and retail platforms worldwide.
Links:
Campaign Overview: UN Women Australia Campaign Page
Instagram: UN Women Australia Instagram
Facebook: UN Women Australia Facebook