Project: Custom Merchandise Design for Tautai Pacific Arts Organisation
Date: August 2021
Overview:
Created custom illustration fonts for limited edition merchandise designed for Tautai Pacific Arts Organisation. The project included the development of typography and illustrations for tote bags and t-shirts, centered around the theme of Ngāue ‘Ofa, which translates to "to work for love." The designs were crafted to resonate with the cultural and artistic mission of Tautai, representing both the beauty of the Pacific and the core values of the organisation.
Role: Designer and Illustrator
Designed custom fonts and illustrations that incorporated Pacific cultural motifs, blending contemporary art with traditional influences.
Applied the designs to tote bags and t-shirts, ensuring a cohesive and unique visual identity for each piece of limited-edition merchandise.
Worked closely with Tautai to ensure the designs captured the essence of Ngāue ‘Ofa and reflected the organisation's commitment to supporting Pacific artists.
Outcome:
The custom merchandise became a memorable and impactful representation of the Tautai Arts Organisation, allowing people to carry a piece of the Pacific art and culture while supporting local artists.