Project: Apparel Design for SWIDT – Inspired by Stone Cold Steve Austin
Date: April 2024
Overview:
This apparel design project for the Onehunga-based hip-hop group SWIDT draws heavy inspiration from the iconic WWE wrestler, Stone Cold Steve Austin. The designs feature bold graphics, powerful statements, and the unmistakable energy of professional wrestling, tailored to reflect SWIDT’s gritty and unapologetic style.
Role: Apparel Designer
Created unique, custom designs that merged hip-hop and wrestling culture, with specific influences from Stone Cold Steve Austin's memorable persona and style.
Focused on creating visually compelling designs that were bold, iconic, and representative of the group’s powerful image.
Collaborated with SWIDT to ensure that the final designs authentically reflected their identity and message.
Photography:
Captured by Tom Grut, with images that highlight the clothing's dynamic design and SWIDT’s powerful presence.