Project: Steinlager Tokyo Dry – Slim Can “Canmera” Pack
Date: September 2018
In collaboration with Steinlager Tokyo Dry, I developed an exclusive design for their new Slim Can "Canmera" pack. This project involved creating packaging dielines and original illustrations, culminating in a cohesive and visually striking packaging solution.
Key Responsibilities:
Designed intricate packaging dielines tailored to the Slim Can format.
Working alongside Creative Directors to produced custom illustrations that captured the spirit of the Steinlager Tokyo Dry brand, merging clean aesthetics of Kiwiana with Tokyo-inspired themes.
Collaborated on the development of a promotional campaign that tied into a unique competition for customers in New Zealand.
The exclusive design was featured in a New Zealand-based competition, rewarding select winners with the one-of-a-kind "Canmera" packs. The project successfully highlighted the innovative branding approach of Steinlager Tokyo Dry while celebrating its fusion of New Zealand and Japanese influences.