Project: The Hemp Burger Strikes Back – Special Edition Combo for May the Fourth
Date: May 2023
Overview:
The Hemp Burger Strikes Back was a special edition combo created for Shake Out to celebrate May the Fourth. This limited-time offering captured the fun and energy of the iconic Star Wars franchise while showcasing a delicious, unique take on their Hemp Burger. The campaign aimed to visually communicate the product's exciting concept through compelling imagery and engaging promotional materials.
Role: Visual Designer and Photographer
Designed a wide range of marketing materials, including brochures, flyers, banners, social media graphics, advertisements, and packaging, all tailored to fit the May the Fourth theme.
Photographed dynamic social media imagery and promotional visuals, highlighting the special edition combo in an exciting and visually striking way.
Created cohesive collateral materials that tied back to the playful, pop-culture-inspired concept, ensuring an immersive customer experience across platforms.
Outcome:
The campaign successfully captured the imagination of Shake Out's audience, leveraging the Star Wars theme to create a memorable, visually impactful promotion that boosted visibility and excitement for the limited-time offer.