Project: Red Bull Dance Your Style 2023 – Promotional Design
Date: May 2023
Overview:
For the first time in Aotearoa, Red Bull Dance Your Style brought the ultimate dance battle to Auckland in May 2023. Dancers from various styles faced off 1v1 to impress the crowd and claim the national championship title. The winner also earned a spot at the World Final in Frankfurt, Germany, on November 4, 2023. The campaign aimed to capture the energy and passion of the competition, building excitement among dancers and spectators alike.
Role: Promotional Designer
Created dynamic and engaging promotional materials for the event, including posters, digital assets, and banners, ensuring they captured the high-energy, competitive spirit of the dance battles.
Developed graphics for social media and advertising to drive engagement and encourage local attendance.
Designed materials that highlighted the prestige of the event, focusing on the journey to the World Final and the cultural significance of the competition.
Outcome:
The campaign successfully generated excitement and anticipation for Red Bull Dance Your Style, helping bring the global dance sensation to Aotearoa and propelling local dancers toward international competition.