Project: Nitro Nibbles Campaign – BurgerFuel
Date: April 2024
Overview:
BurgerFuel turned up the heat with Nitro Nibbles, a limited-time offering of golden, spicy bites featuring sweet hot jalapeños, cheese, and corn, encased in a crunchy crumb coating and paired with free-range BurgerFuel Chipotle Aioli. Designed for heat seekers and flavor adventurers, the campaign showcased these bold and satisfying bites with an energetic and visually striking promotional strategy.
Role: Campaign Designer
Developed the campaign’s striking header/logo, encapsulating the fiery and exciting nature of Nitro Nibbles.
Designed cohesive print and digital materials, ensuring brand consistency across all assets.
Built a dedicated campaign website to engage customers with product information, visuals, and promotions.
Produced social media content and advertising graphics optimized for maximum engagement across platforms.
Conducted vibrant product photography, highlighting the irresistible golden, crunchy texture and mouthwatering jalapeño-filled bites.
Outcome:
The campaign successfully conveyed the boldness of Nitro Nibbles, enticing BurgerFuel customers with dynamic visuals and a fiery product launch. The multi-channel design approach elevated brand engagement and amplified excitement for this limited-time offering.