Project: Last Laughs - Comedy Festival Farewell Celebration
Date: May 2023
Overview:
The grand finale of the comedy festival held at SkyCity Theatre, celebrating the end of another fantastic year of comedy. Designed the visual identity for the Last Laughs show, marking the announcement of the winners of the prestigious Billy T and Fred Awards. This night showcases the brightest emerging comedic talents and recognizes the finest acts from the Festival, all while capturing the essence of laughter, energy, and celebration in the performing arts.
The visual elements conveyed a celebratory tone, mixing vibrant colors and dynamic design choices to reflect the fun atmosphere of the event. The design needed to resonate across multiple platforms, including digital ads, social media, and televised formats, to capture and excite viewers both in person and from home.
Role: Designer & Visual Director
Developed the overall look and feel of the event branding, crafting a bold and festive design reflective of the humour, energy, and excitement of the comedy festival finale.
Designed a multi-platform campaign that spanned social media graphics, event posters, digital banners, and broadcast media, ensuring visual consistency across all channels.
Formatted designs for digital social platforms as well as televised formats on ThreeNow, ensuring effective communication to audiences both online and in the venue.
Outcome:
The Last Laughs celebration visual identity successfully set the tone for an unforgettable night. The design communicated the excitement and prestige of the award ceremony, creating buzz for the final show and highlighting the prestige of the event while encouraging audience participation. The digital and televised assets ensured a broad reach, making it one of the most-watched finale events of the comedy festival.