Project: Design Fusion: Jägermeister x Cheeky Hard Ice Tea Collaboration
Date: September 2023
Overview:
This exciting design collaboration between Jägermeister and Cheeky Hard Ice Tea brought together two dynamic brands in a celebration of bold flavors and playful aesthetics. The campaign focused on blending Jägermeister’s iconic branding with Cheeky’s fun, approachable personality, creating designs that captured the essence of this unique partnership.
Role: Designer
Conceptualized and executed a vibrant design theme centered around speech bubbles of varying shapes and sizes, visually expressing the buzz and energy of the collaboration.
Revamped packaging by seamlessly integrating Jägermeister’s signature elements with Cheeky’s whimsical branding, resulting in striking bottles and cans.
Created engaging social media content, physical posters, and digital billboard outputs to amplify the campaign’s reach and visual appeal.
Ensured all designs maintained a cohesive and impactful brand narrative across multiple platforms.
Outcome:
The campaign successfully showcased the synergy between the two brands, with visually captivating designs that resonated with both audiences. The packaging, social media, and promotional materials added excitement and energy to this limited-edition collaboration.