Project:DiDi Auckland Launch – Design and Vehicle Branding
Date: November 2020
Overview:
For the launch of DiDi’s services in Auckland, New Zealand, I designed captivating partition screens and additional promotional materials to reflect the dynamic and diverse cultural landscape of the city. The designs aimed to highlight the city’s multifaceted community and vibrant ideas as part of DiDi’s introduction to New Zealand.
Role: Designer
Developed custom designs using Adobe Illustrator for partition screens and other promotional items to be used across DiDi vehicles.
Adapted designs to fit specific layouts, ensuring optimal branding and visual impact within the vehicle partitions.
Focused on incorporating themes reflective of Auckland City’s diversity, blending various cultural elements, colors, vaious weight lines to show strength, travel and patterns to create a unique visual identity for DiDi in New Zealand.
Outcome:
The design work helped establish DiDi’s presence in Auckland, offering a visually immersive and culturally relevant experience for passengers while highlighting the city’s identity and vibrancy.