Project: West Auckland Trusts – Community & Environment Inclusion Campaign
Date: June 2021
Overview:
Developed concept art for a new campaign aimed at highlighting West Auckland Trusts’ commitment to community engagement and environmental inclusion. The artwork focused on visually communicating the trust’s values, showing how it integrates local communities with sustainable initiatives to improve the region. The campaign was designed to resonate with the diverse groups within West Auckland, emphasizing their collective impact and future-focused goals.
Role: Concept Artist & Designer
Created initial pitch concepts and visual styles that encapsulated the key values of community and environmental inclusion.
Worked closely with the West Auckland Trusts team to ensure the art direction aligned with their mission and outreach efforts.
Presented a range of creative assets that could be developed into larger campaign materials, including illustrations, graphics, and mood boards that capture the essence of the local community and environment.
Outcome:
The concept art successfully conveyed the mission and ethos of West Auckland Trusts, providing a foundation for the larger campaign to support and engage the community through environmentally and socially sustainable initiatives.