Project: Sweet As Loaded Fries
Date: March 2022
Overview:
The campaign for BurgerFuel's Sweet As Loaded Fries focused on creating an inviting and fun western-inspired look for a unique new dish. It was designed to evoke a warm, flavorful experience using a fusion of tastes, highlighting the creativity of BurgerFuel’s culinary offerings.
Role: Designer & Visual Content Creator
Created the campaign header/logo, designed print and digital materials, developed a campaign website, and produced social media and advertising graphics. Ensured that the brand's look and messaging were consistent across various platforms and mediums.
Outcome:
The campaign successfully introduced and visually communicated the Sweet As Loaded Fries as a fun, mouth-watering dish in line with BurgerFuel’s brand image. It contributed to strengthening the brand’s presence on both digital and print channels, ensuring consistent consumer engagement.