Project: Urbanaut Living Beer 3: Purple Hibiscus, Szechuan, Yuzu Witbier
Date: October 2021
Overview:
Designed the visual identity for Living Beer 3, a unique craft beer from Urbanaut Brewing, featuring an innovative blend of Purple Hibiscus, Szechuan, and Yuzu in a refreshing Witbier style. The 440ml can is a celebration of flavor and complexity, showcasing a striking fusion of botanical elements, heat, and citrus in one can.
The design captured the vibrant and dynamic character of the beer, creating a visual story that reflected the exotic and adventurous nature of the ingredients. The can artwork was inspired by the ingredients' bold and vibrant colors, creating an eye-catching package that aligned with the energetic spirit of the brew.
Role: Designer & Concept Developer
Developed the can design, choosing color schemes, typography, and illustrations to reflect the beer’s unique flavor profile and its adventurous use of exotic ingredients.
Designed a visual narrative that communicated the fusion of Purple Hibiscus, Szechuan peppercorn, and Yuzu, visually conveying their vibrant characteristics.
Ensured the packaging stood out on shelves while maintaining brand consistency with Urbanaut Brewing's existing product lineup.
Collaborated with the brewing team to select the design elements that complemented the brewing process and product essence.
Outcome:
The Purple Hibiscus, Szechuan, Yuzu Witbier can design resonated with craft beer aficionados and helped establish the Living Beer 3 as a standout innovation within the Urbanaut Brewing range. The design elevated the product's unique character, amplifying its presence in the market and catching the attention of consumers seeking innovative flavor experiences.