Project: Resilience – Red Cross Tongan Relief Prints
Date: February 2022
Overview:
Created a series of limited-edition prints for the Resilience campaign in collaboration with Red Cross Tonga. The prints were made available for purchase on the Tautai online store, with 100% of the proceeds directed to support the ongoing relief efforts for Tonga. This initiative was developed to provide financial assistance and solidarity for the Tongan community in the aftermath of natural disasters, emphasizing the concepts of support, 'ofa (love), and resilience during a difficult time.
Role: Designer & Illustrator
Created meaningful and impactful print designs that reflected Tongan cultural values, resilience, and unity.
Developed a design aesthetic aligned with the mission of Red Cross Tonga, ensuring the prints communicated solidarity and community support.
Collaborated closely with Tautai and Red Cross Tonga to ensure the seamless online distribution of the prints and their integration into the fundraising campaign.
Utilized color, pattern, and symbolism to resonate with both the Tongan and broader Pacific community, as well as those supporting the relief efforts.
Outcome:
The Resilience prints contributed to the relief efforts by providing financial support, with the full proceeds directly benefiting the Tongan community. The campaign successfully raised awareness about the need for disaster relief and provided an avenue for people to contribute through the purchase of art that embodied strength and solidarity.