Project:Cookie Bear Honey Bites Launch
Date: August 2020
Overview:
Created visual content for the launch of two exciting new products from Cookie Bear: Honey Bites and Shrewsbury Smiles. Highlighting the natural sweetness of New Zealand honey, Honey Bites are made with wholesome oats and honey, offering a delightful snack for all ages.
Role: Designer & Visual Content Creator
Designed eye-catching promotional graphics to support both digital and physical ads for Honey Bites and Shrewsbury Smiles, helping raise awareness for these new products.
Produced visually appealing content for social media, print materials, and in-store promotions to ensure brand consistency and capture attention across multiple channels.
Focused on the use of natural and wholesome imagery that reflects the key ingredients (NZ honey, oats) and the comforting nature of Cookie Bear products.
Outcome:
The visual assets for the campaign successfully communicated the product's natural goodness and were used across various platforms, contributing to a positive reception of the new products.