Project: The Comedy Mixtape with Pax Assadi
Date: May 2022
Overview:
Created the visual identity for The Comedy Mixtape with Pax Assadi, proudly presented by the New Zealand Comedy Trust, Best Foods, Pax Assadi, and THREE at the Vodafone Events Centre in Manukau. This comedy special featured a mix of live performances and comedy elements, creating an exciting and dynamic environment that celebrated Aotearoa's comedic talent.
I was responsible for developing a look and feel that aligned with the energy of the series and reflected the show's vibrant tone. This included formatting visuals for use across digital platforms, promotional materials, and television graphics.
Role: Designer & Visual Director
Developed the overall aesthetic for the show, creating a modern, fun, and engaging visual theme to promote the event.
Designed promotional materials, including posters, digital content, and TV broadcast graphics, ensuring visual consistency across all media platforms.
Adapted designs for multiple digital social platforms and ensured the aesthetics aligned with the tone of the live performance and television broadcast.
Worked closely with the New Zealand Comedy Trust and Best Foods to develop assets that accurately portrayed the brand while elevating the experience for both live and digital audiences.
Outcome:
The campaign successfully garnered excitement for the Comedy Mixtape with Pax Assadi, amplifying the event’s presence across both in-person and online platforms. The visual direction brought the comedic flair of the show to life, strengthening the collaboration between the New Zealand Comedy Trust, Best Foods, and Pax Assadi while ensuring it stood out on digital platforms and during its TV broadcast.