Project: The Hybrid – BurgerFuel Campaign
Date: November 2022
Overview:
For The Hybrid, also known as the Big Bastard, I created a visually impactful campaign to showcase BurgerFuel’s monumental new offering — a combination of two beloved Kiwi icons stacked together in a mouth-watering creation. The campaign emphasized the monstrous size and flavorful fusion that The Hybrid brings to the table. It was designed to appeal to adventurous burger lovers looking for a bigger, bolder meal, while maintaining BurgerFuel’s distinct, energetic brand identity.
Role: Campaign Designer & Creator
Designed the The Hybrid logo and header, capturing the boldness and fusion of the two Kiwi icons within the burger.
Developed and executed print and digital materials, ensuring the campaign visually connected with both current and new customers.
Crafted an engaging campaign website and optimized it for ease of navigation and user interaction.
Produced compelling social media ads, photography, and other advertising graphics to generate excitement and promote the hybrid nature of the burger.
Ensured consistent brand representation across all materials, solidifying The Hybrid as the star of the BurgerFuel lineup.
Outcome:
The campaign successfully communicated the excitement and innovation of The Hybrid burger, bringing together the essence of iconic Kiwi flavors in a fun, engaging way. The visuals captured the burger’s large-scale impact, driving attention and sparking enthusiasm from BurgerFuel's audience.