Project: Credit Crunch – BurgerFuel Campaign
Date: February 2023
Overview:
Credit Crunch was a playful and satirical campaign that poked fun at the serious themes of banks, stock crashes, and real-world financial hardships. Through humor and wit, the campaign aimed to connect with BurgerFuel customers on a relatable level, shedding light on financial pressures while promoting a sense of shared experience and humor. The design emphasized cheeky visuals and quirky copy that resonated with the audience, making light of tough situations while showcasing BurgerFuel’s fun and relatable brand personality.
Role: Campaign Designer & Creator
Developed humorous packaging and in-store artwork reflecting the Credit Crunch theme, bringing financial concepts into the creative design.
Created social media platform artwork that was consistent with the lighthearted yet impactful message, driving engagement and conversation across all channels.
Ensured that all designs aligned with BurgerFuel’s established branding and tone, while capturing the attention of consumers in-store and online.
Leveraged satire and visual storytelling to maintain audience engagement during a time of heightened financial stress.
Outcome:
The campaign successfully used humor to address financial concerns, creating a memorable connection with BurgerFuel’s customer base. By turning a serious topic into something playful and relatable, Credit Crunch helped keep the brand fresh and engaging across both social and physical spaces.