Project: V-Twin Bites
Date: September 2022
Overview:
Designed and developed V-Twin Bites, BurgerFuel’s vegan offering that fused the world of cars and nature, creating a unique, eco-friendly experience for vegan customers. Inspired by high-performance cars and the natural world, the V-Twin Bites campaign showcased an innovative and bold approach to plant-based food.
The visual assets I created included packaging designs, in-store artwork, and social media content that seamlessly reflected the brand’s identity while appealing to vegans who also had an appreciation for the automotive world.
Role: Designer & Creative Lead
Conceptualized and designed the unique look and feel of the campaign, combining automotive themes and natural elements, creating a fresh and exciting direction for BurgerFuel’s vegan product range.
Developed eye-catching packaging that reflected the "V-Twin" inspiration while being consistent with the brand’s core visuals.
Produced various in-store promotional materials and social media artwork that aligned with the campaign and resonated with the audience.
Ensured all designs maintained brand consistency while effectively communicating the new product’s appeal and versatility in both a car-enthusiast and vegan context.
Outcome:
The V-Twin Bites campaign successfully highlighted BurgerFuel’s expansion into the vegan market while retaining its classic automotive-inspired aesthetics. The campaign helped raise awareness of vegan options and attracted new customers, ensuring that the brand's eco-friendly offerings resonated well with BurgerFuel’s diverse clientele.