Project: Britomart Black Gift Cards Design Illustrations
Date: 2020
Overview:
Designed promotional illustrations for the Britomart Black Gift Cards, an exclusive offering aimed at enhancing the shopping experience in Auckland's Britomart area. These gift cards were presented as the ultimate way to experience Britomart's premium offerings and lifestyle, making them a perfect gift for those who enjoy high-quality retail, dining, and entertainment in the vibrant precinct.
The illustrations were carefully crafted to reflect the sophistication and luxury associated with Britomart. The designs aimed to evoke a sense of exclusivity and elegance, capturing the essence of the brand’s high-end market while maintaining a connection to the heart of Auckland’s city centre.
Role: Illustrator & Designer
Created visually appealing and elegant promotional illustrations for the Britomart Black Gift Cards, incorporating subtle and refined design elements to maintain an air of sophistication.
Developed multiple variations for digital platforms, print materials, and social media ads, ensuring a unified campaign look across all media.
Worked to maintain consistency with Britomart’s branding, ensuring the gift card campaign aligned with the high-quality, upscale image of the precinct.
Outcome:
The promotional illustrations effectively communicated the luxury and exclusivity of the Britomart Black Gift Cards, driving interest and boosting sales among shoppers. The designs reinforced Britomart’s image as a stylish and upscale destination, aligning with the elite customer experience that Britomart strives to provide.