Project: Photography for New Zealand Fashion Week 2023 – Kahuria
Date: August–September 2023
As part of the renowned New Zealand Fashion Week – Kahuria, I provided professional photography services, capturing the vibrant essence of the event both on the runway and backstage.
Key Responsibilities:
Documented runway shows and backstage moments, emphasizing the artistry and craftsmanship of each designer's collection.
Delivered high-quality imagery for prominent designers and showcases, including Jacqueline Anne, Cecilia Kang Couture, Estele NZ, and the exclusive Fashion Lunch event.
Maintained a sharp focus on storytelling through imagery, highlighting the dynamic atmosphere and intricate details of the designs.
Outcome:
The photography successfully showcased the innovative spirit of New Zealand’s fashion industry, providing designers with impactful visual assets for promotion and preserving the essence of Kahuria 2023 for future engagement and archival purposes.
Project: International Women’s Day Campaign – "When Will She Be Right?"
Client: UN Women Australia
Date: June 2021
Executive Director: Janelle Weissman, UN Women National Committee Australia
Advisor: Sunita Gloster, UN Women National Committee Australia
As part of the International Women’s Day 2021 campaign titled "When Will She Be Right?", I developed a series of impactful visual designs to amplify the campaign's message and drive global engagement.
Key Responsibilities:
Created visually compelling assets tailored for distribution across UN Women’s official social media channels, including Instagram and Facebook.
Designed merchandise such as posters, apparel, and accessories, which were sold by external retailers on an international scale to raise awareness and funds for gender equality initiatives.
Ensured alignment with UN Women’s brand guidelines while conveying the campaign’s ethos and addressing key societal issues.
Outcome:
The campaign successfully reached diverse audiences, enhancing awareness around gender inequality and fostering discussions on women’s empowerment. The visual designs played a pivotal role in elevating campaign visibility across digital and retail platforms worldwide.
Links:
Campaign Overview: UN Women Australia Campaign Page
Instagram: UN Women Australia Instagram
Facebook: UN Women Australia Facebook
Project: The Panthers – TV Mini-Series
Date: January–August 2021
Set in Auckland, 1974, The Panthers explores the rise of a revolutionary movement for justice and equality, led by a group of Polynesian students and street gangsters in response to increased racial targeting. This critically acclaimed series was produced with the support of NZ On Air.
Role: Prop Artist/Designer
Designed and created props and materials for on-screen use, ensuring historical and cultural authenticity.
Collaborated closely with the art and production teams to develop immersive visual elements that captured the essence of 1970s Auckland and enhanced the storytelling.
Crafted detailed, period-accurate designs to support the narrative’s powerful themes of resistance and social justice.
Outcome:
The series received praise for its powerful storytelling and authentic portrayal of Polynesian activism, with the props contributing to the visual depth and credibility of the historical setting.
Project: Resilience – Collaborative Lightbox Display
Date: December 2023 – January 2024
Overview:
Supported by Auckland Council and the city centre targeted rate, Resilience was a vibrant and collaborative lightbox display located in the heart of Auckland's CBD. This exhibition celebrated Polynesian culture, showcasing its resilience and artistic flair through visually compelling designs.
Key Responsibilities:
Contributed to the conceptualization and execution of the lightbox displays, emphasizing themes of Polynesian identity and strength.
Collaborated with a diverse team of artists to create an engaging visual narrative that resonated with the city’s multicultural audience.
Ensured alignment with the cultural and thematic goals of the project, adding dynamic and authentic elements to the installation.
Outcome:
The display enhanced the vibrancy of Auckland’s city centre, drawing attention to Polynesian artistry and creating a meaningful cultural dialogue during the holiday season.
Project: Loud & Queer – Comedy Show Visual Design
Date: May 2023
Overview:
Loud & Queer is Te Whanganui-a-Tara’s loudest and queerest comedy show, celebrating Aotearoa’s LGBTQI+ comedians and Wellington’s iconic queer community. This one-night-only extravaganza, hosted by legendary drag queen Judy Virago and parody king Tom Sainsbury (2019 Billy T Award nominee, Wellington Paranormal), brought together laughter, energy, and pride.
Role: Visual Designer
Designed the official event visuals to encapsulate the event’s energy, individuality, flair, and vibrant queer spirit.
Focused on creating bold and colorful graphics that seamlessly integrated the show’s title with its celebratory tone.
Collaborated with event organizers to ensure the visuals aligned with the values and themes of the LGBTQI+ community.
Outcome:
The vibrant and dynamic designs became a central part of the event’s branding, helping to amplify its joyful and inclusive message and draw in a diverse audience.
Project: Solstice 2023: Fashion Show – Behind-the-Scenes Photography
Date: September 2023
Overview:
Solstice 2023: Fashion Show, presented by Commercial Bay, showcased the vibrant Spring/Summer collections from over 30 Commercial Bay retailers. The event featured an electrifying DJ and vocal performance by BROODS and took place on Saturday, 23rd September, celebrating the start of daylight savings.
Role: Behind-the-Scenes Photographer
Documented candid moments and preparations backstage, providing an authentic and intimate perspective on the fashion show’s production.
Captured key behind-the-scenes activities, including hair and makeup sessions, wardrobe fittings, model rehearsals, and last-minute adjustments.
Highlighted interactions and dynamics among the team, offering a glimpse into the collaborative efforts that brought the runway show to life.
Outcome:
The behind-the-scenes photography added depth and context to the runway presentation, offering audiences a unique perspective and amplifying the storytelling around the event.
Project: Loaded Off-Roader Fries Campaign – BurgerFuel
Date: August 2024
Overview:
Loaded Off-Roader Fries is BurgerFuel’s bold and indulgent winter special, combining spud fries with BurgerFuel aioli, BBQ sauce, cheese sauce, juicy bacon bits, and crispy onions. Designed for thrill-seekers and loyal fry fans, this campaign aimed to capture the attention of customers craving comfort food and unique flavors—available for a limited time only.
Role: Campaign Designer
Created the campaign’s distinctive header/logo, encapsulating the adventurous and indulgent nature of the product.
Designed a suite of cohesive print and digital materials, ensuring consistent brand representation across all campaign touchpoints.
Developed a campaign-specific website to inform and engage customers, enhancing the promotion's digital presence.
Produced dynamic social media and advertising graphics tailored for various platforms to amplify reach and engagement.
Conducted product photography to highlight the vibrant and mouthwatering elements of the Loaded Off-Roader Fries.
Outcome:
The campaign successfully captured BurgerFuel’s fun and adventurous identity while driving customer engagement across multiple mediums. Its cohesive design and strategic execution helped position Loaded Off-Roader Fries as the must-have winter indulgence.
Project: Design Fusion: Jägermeister x Cheeky Hard Ice Tea Collaboration
Date: September 2023
Overview:
This exciting design collaboration between Jägermeister and Cheeky Hard Ice Tea brought together two dynamic brands in a celebration of bold flavors and playful aesthetics. The campaign focused on blending Jägermeister’s iconic branding with Cheeky’s fun, approachable personality, creating designs that captured the essence of this unique partnership.
Role: Designer
Conceptualized and executed a vibrant design theme centered around speech bubbles of varying shapes and sizes, visually expressing the buzz and energy of the collaboration.
Revamped packaging by seamlessly integrating Jägermeister’s signature elements with Cheeky’s whimsical branding, resulting in striking bottles and cans.
Created engaging social media content, physical posters, and digital billboard outputs to amplify the campaign’s reach and visual appeal.
Ensured all designs maintained a cohesive and impactful brand narrative across multiple platforms.
Outcome:
The campaign successfully showcased the synergy between the two brands, with visually captivating designs that resonated with both audiences. The packaging, social media, and promotional materials added excitement and energy to this limited-edition collaboration.
Project: Apparel Design for SWIDT – Inspired by Stone Cold Steve Austin
Date: April 2024
Overview:
This apparel design project for the Onehunga-based hip-hop group SWIDT draws heavy inspiration from the iconic WWE wrestler, Stone Cold Steve Austin. The designs feature bold graphics, powerful statements, and the unmistakable energy of professional wrestling, tailored to reflect SWIDT’s gritty and unapologetic style.
Role: Apparel Designer
Created unique, custom designs that merged hip-hop and wrestling culture, with specific influences from Stone Cold Steve Austin's memorable persona and style.
Focused on creating visually compelling designs that were bold, iconic, and representative of the group’s powerful image.
Collaborated with SWIDT to ensure that the final designs authentically reflected their identity and message.
Photography:
Captured by Tom Grut, with images that highlight the clothing's dynamic design and SWIDT’s powerful presence.
Project: Mustang Deli – The Ultimate Sandwich Collab
Date: June 2024
Overview:
The Reuben sandwich has long been in a friendly battle with the humble cheeseburger, constantly vying for the title of top contender in the hearts and minds of meat lovers worldwide. Rather than perpetuating this food war, we decided to take a different approach: combining the best of both worlds. Partnering with culinary expert Al Brown, we've created Mustang Deli—an epic fusion of the classic Reuben with the indulgence of a cheeseburger, transforming it into the ultimate mouthwatering sandwich.
Role: Campaign Designer
Created engaging campaign visuals for Mustang Deli, highlighting its bold ingredients and unbeatable flavor combination.
Designed print and digital materials that showcased the unique collaboration between BurgerFuel and Al Brown, ensuring the campaign exuded the high-end, deli-inspired vibes.
Developed social media and promotional assets to tease and elevate excitement for this limited-edition, double-beef sandwich creation.
Produced captivating product photography that captured the indulgence and craftsmanship behind Mustang Deli.
Outcome:
The campaign successfully brought attention to Mustang Deli as the sandwich of the season, amplifying the unique partnership and delivering on taste, style, and fun. Mustang Deli quickly became a must-try offering before it disappeared from the menu.
Project:DiDi Auckland Launch – Design and Vehicle Branding
Date: November 2020
Overview:
For the launch of DiDi’s services in Auckland, New Zealand, I designed captivating partition screens and additional promotional materials to reflect the dynamic and diverse cultural landscape of the city. The designs aimed to highlight the city’s multifaceted community and vibrant ideas as part of DiDi’s introduction to New Zealand.
Role: Designer
Developed custom designs using Adobe Illustrator for partition screens and other promotional items to be used across DiDi vehicles.
Adapted designs to fit specific layouts, ensuring optimal branding and visual impact within the vehicle partitions.
Focused on incorporating themes reflective of Auckland City’s diversity, blending various cultural elements, colors, vaious weight lines to show strength, travel and patterns to create a unique visual identity for DiDi in New Zealand.
Outcome:
The design work helped establish DiDi’s presence in Auckland, offering a visually immersive and culturally relevant experience for passengers while highlighting the city’s identity and vibrancy.
Project: The Mitsufishi Feed – Campaign Design
Date: November 2023
Overview:
The Mitsufishi Feed takes its inspiration from the vibrant streets of Japan, where neon lights and rich flavors fuse into an unforgettable culinary experience. This limited-time summer offering features bold flavors, including the Mini Bōsōzoku Burger, Turbo-rashi loaded fries, and the Shakotan Cherry Blossom Shake, all packed with an exciting combination of heat, zest, and indulgence.
Role: Campaign Designer
Created the campaign’s striking header/logo, reflecting the vibrant and bold flavors of the limited-time offering.
Designed print and digital materials that captured the fusion of Japanese-inspired flavors with BurgerFuel's signature style.
Developed a campaign-specific website to engage customers with product information and enticing visuals.
Produced engaging social media and advertising graphics to amplify the campaign’s appeal across all platforms.
Ensured consistent brand representation while emphasizing the exciting, fun spirit of the product line.
Outcome:
The Mitsufishi Feed campaign brought the fusion of Japanese flavors and BurgerFuel’s bold creativity to life, boosting customer engagement and enticing consumers with a playful, memorable promotion. The dynamic visuals and multi-channel approach helped fuel the success of this limited-time offering.
Project: The Comedy Mixtape – Event Visual Design
Date: March 2024
Overview:
The Comedy Mixtape is an unmissable showcase of scorching comedic talent from across Tāmaki Makaurau, hosted by the rising star Courtney Dawson. Featuring some of New Zealand’s finest comedic talent, including Angella Dravid, Jamaine Ross, and a dynamic line-up of other standout performers, this event will light up the Te Pou Theatre in Henderson. The show is also televised on ThreeNow, allowing audiences everywhere to join in the fun.
Role: Designer
Developed the event’s look and feel, focusing on creating a fresh, energetic design to match the dynamic and diverse comedic talent.
Created engaging and shareable visuals, formatted for multiple digital and social media platforms to maximize exposure and event engagement.
Ensured designs captured the essence of the show, using bold typography, vibrant colors, and playful elements to convey the energy and spirit of comedy.
Outcome:
The design successfully captured the excitement and diversity of The Comedy Mixtape, resulting in a visually striking campaign that drove excitement and anticipation for the event. The cross-platform promotional materials ensured wide-reaching visibility and engaged fans both in-person and digitally.
Project: The Hemp Burger Strikes Back – Special Edition Combo for May the Fourth
Date: May 2023
Overview:
The Hemp Burger Strikes Back was a special edition combo created for Shake Out to celebrate May the Fourth. This limited-time offering captured the fun and energy of the iconic Star Wars franchise while showcasing a delicious, unique take on their Hemp Burger. The campaign aimed to visually communicate the product's exciting concept through compelling imagery and engaging promotional materials.
Role: Visual Designer and Photographer
Designed a wide range of marketing materials, including brochures, flyers, banners, social media graphics, advertisements, and packaging, all tailored to fit the May the Fourth theme.
Photographed dynamic social media imagery and promotional visuals, highlighting the special edition combo in an exciting and visually striking way.
Created cohesive collateral materials that tied back to the playful, pop-culture-inspired concept, ensuring an immersive customer experience across platforms.
Outcome:
The campaign successfully captured the imagination of Shake Out's audience, leveraging the Star Wars theme to create a memorable, visually impactful promotion that boosted visibility and excitement for the limited-time offer.
Project: Photography for Chyna-Lily Tjauw Rawlinson Jeweler
Date: 2023-2024
Overview:
Captured the elegance and craftsmanship of Chyna-Lily Tjauw Rawlinson’s jewelry collections, showcasing her exquisite pieces through expert photography. The images aimed to highlight the intricate details, materials, and unique design elements of each piece, celebrating the artistry and luxury of the brand.
Role: Photographer
Produced high-quality, captivating imagery that emphasized the beauty and sophistication of the jewelry designs.
Worked closely with the brand to capture its identity and values through visually striking photos that communicated both elegance and craftsmanship.
Ensured that each piece of jewelry was photographed with meticulous attention to detail, enhancing its allure and appeal to high-end consumers.
Project: The Great Comedy Debate 2024 – Event Visual Design
Date: March 2024
Overview:
In The Great Comedy Debate 2024, two teams of sharp-witted comedians will clash over the burning question: Are Humans the Best Animals? A Festival favorite, this lively and fast-paced event promises to deliver laughter, clever arguments, and a dose of comedic chaos, all with the audience choosing the victorious team! Hosted by the brilliant Robbie Nicol, with team captains Kura Forrester and Josh Thomson, the show features a stellar lineup, including Laura Daniel, Becky Umbers, Bailey Poching, and more!
Role: Event Designer
Designed promotional materials that embodied the high-energy, comedic nature of the debate, ensuring a visually engaging experience for attendees.
Created graphics for digital and print platforms to market the event and capture the quirky, fun spirit of the debate.
Developed visuals for social media to generate excitement and anticipation, highlighting key personalities and playful elements of the event.
Created dynamic posters and banners that reflected the “battle” format, emphasizing humor, conflict, and audience involvement.
Outcome:
The event visuals successfully captured the humor and intensity of the debate, driving excitement for the performance and helping position The Great Comedy Debate as one of the standout events of the festival. The creative materials helped communicate the lively, fast-paced nature of the show, maximizing audience interest and engagement.
Project: Jalapeño Hornet – Campaign Design
Date: August 2023
Overview:
Meet the Jalapeño Hornet, a sweet and spicy fusion of flavors featuring crispy buttermilk fried chicken, sweet pineapple, and jalapeños. This bold sandwich is brought to life with a unique combination of Fix & Fogg Chocolate Peanut Butter, sweet chilli & lime sauce, fresh lettuce, batch-brewed relish, all wrapped in a wholemeal bun. Drawing inspiration from the vibrant and eclectic vibes of Havana, Cuba Street in Wellington, this creation packs both flavor and culture into every bite.
Role: Campaign Designer
Developed the campaign's header/logo to visually reflect the energetic, fusion-based flavor profile of the Jalapeño Hornet.
Designed print and digital materials that highlighted the playful and bold nature of the sandwich, while aligning with the funky, vibrant identity of the campaign.
Built a dedicated campaign website featuring engaging product visuals and storytelling to immerse consumers in the product experience.
Produced captivating social media content and advertising graphics, amplifying the excitement for this exotic and bold menu offering.
Ensured cohesive brand representation across all mediums, maintaining consistency and visual impact.
Outcome:
The campaign successfully introduced the Jalapeño Hornet to fans, delivering a visual and flavor explosion that reflected the spirit of Cuba Street. With effective multi-channel designs, the campaign boosted product excitement and customer engagement.
Project: Steinlager Tokyo Dry – Slim Can “Canmera” Pack
Date: September 2018
In collaboration with Steinlager Tokyo Dry, I developed an exclusive design for their new Slim Can "Canmera" pack. This project involved creating packaging dielines and original illustrations, culminating in a cohesive and visually striking packaging solution.
Key Responsibilities:
Designed intricate packaging dielines tailored to the Slim Can format.
Working alongside Creative Directors to produced custom illustrations that captured the spirit of the Steinlager Tokyo Dry brand, merging clean aesthetics of Kiwiana with Tokyo-inspired themes.
Collaborated on the development of a promotional campaign that tied into a unique competition for customers in New Zealand.
The exclusive design was featured in a New Zealand-based competition, rewarding select winners with the one-of-a-kind "Canmera" packs. The project successfully highlighted the innovative branding approach of Steinlager Tokyo Dry while celebrating its fusion of New Zealand and Japanese influences.
Project: Red Bull Dance Your Style 2023 – Promotional Design
Date: May 2023
Overview:
For the first time in Aotearoa, Red Bull Dance Your Style brought the ultimate dance battle to Auckland in May 2023. Dancers from various styles faced off 1v1 to impress the crowd and claim the national championship title. The winner also earned a spot at the World Final in Frankfurt, Germany, on November 4, 2023. The campaign aimed to capture the energy and passion of the competition, building excitement among dancers and spectators alike.
Role: Promotional Designer
Created dynamic and engaging promotional materials for the event, including posters, digital assets, and banners, ensuring they captured the high-energy, competitive spirit of the dance battles.
Developed graphics for social media and advertising to drive engagement and encourage local attendance.
Designed materials that highlighted the prestige of the event, focusing on the journey to the World Final and the cultural significance of the competition.
Outcome:
The campaign successfully generated excitement and anticipation for Red Bull Dance Your Style, helping bring the global dance sensation to Aotearoa and propelling local dancers toward international competition.
Project: Jacqueline Anne - Haute Couture Fashion Photography
Date: April 2023
Overview:
Photographed the 2023 haute couture collection for Jacqueline Anne, showcasing the brand’s commitment to elegance and meticulous craftsmanship. The shoot focused on capturing the intricate details, luxurious materials, and vintage-inspired aesthetics of the fashion line, seamlessly blending classic haute couture elements with natural beauty. The visual narrative drew inspiration from fashion’s timeless grace, highlighting the refined and sophisticated nature of the collection.
Role: Fashion Photographer
Produced high-end imagery that captured the essence of each design, focusing on textures, detailing, and styling to bring the couture collection to life.
Integrated natural settings to complement the timeless, elegant aesthetic of the line, drawing from vintage haute couture influences to create an inviting and harmonious visual experience.
Collaborated with Jacqueline Anne to ensure that the brand’s vision and the collection’s details were faithfully represented in every shot.
Outcome:
The photographic series successfully showcased Jacqueline Anne's unique approach to haute couture, elevating the collection and enhancing its presence both online and in-store, adding depth and sophistication to the brand's visual storytelling.
Project: Rainbow Youth Workshop Slides – LGBTQ+ Community Education
Date: July 2021
Overview:
Created a set of educational workshop slides for Rainbow Youth, aimed at enhancing understanding and fostering more inclusive environments for the LGBTQ+ community. The workshops focused on providing valuable insights into gender identity, sexual orientation, and promoting positive, respectful practices for working with LGBTQ+ individuals. The slides were designed to be visually engaging and informative, ensuring clarity while supporting the core messages of inclusivity and empowerment.
Role: Graphic Designer
Developed and designed slides that were clear, visually engaging, and easy to understand, catering to diverse learning styles.
Worked to represent LGBTQ+ themes with sensitivity and respect while highlighting important concepts such as inclusivity, respect, and empathy.
Collaborated with Rainbow Youth to ensure the educational content was reflective of best practices and aligned with the community's values.
Outcome:
The slides successfully facilitated meaningful learning experiences, equipping participants with the tools and knowledge needed to work effectively and compassionately with the LGBTQ+ community. The educational materials also supported Rainbow Youth’s mission of fostering understanding and positive change.
Project: Red Bull’s Home Run After Party Event 2022 – Promotional Illustration Design
Date: September 2022
Overview:
For Red Bull’s Home Run After Party 2022, I created eye-catching promotional illustrations for both digital and physical materials. The artwork was inspired by the event's main act and captured the energy and excitement of the show. To complement the vibe, I used warm colors to symbolize the heat and intensity of the performance. The illustrations also featured the stunning mountains of Queenstown, incorporating topographic lines of the landscape to frame the design, providing a sense of place and connection to the iconic location.
Role: Illustrator and Designer
Designed engaging posters, utilizing vibrant warm tones to enhance the fiery energy of the show.
Incorporated elements of Queenstown's mountainous landscape and topographical lines to connect the visual to the location’s unique environment.
Created both digital and physical assets for the event, ensuring consistent design elements across multiple platforms.
Outcome:
The illustrations successfully conveyed the excitement of the Red Bull Home Run After Party event, drawing in attendees with their dynamic design while reflecting the unique landscape and energy of the location.
Project: Custom Merchandise Design for Tautai Pacific Arts Organisation
Date: August 2021
Overview:
Created custom illustration fonts for limited edition merchandise designed for Tautai Pacific Arts Organisation. The project included the development of typography and illustrations for tote bags and t-shirts, centered around the theme of Ngāue ‘Ofa, which translates to "to work for love." The designs were crafted to resonate with the cultural and artistic mission of Tautai, representing both the beauty of the Pacific and the core values of the organisation.
Role: Designer and Illustrator
Designed custom fonts and illustrations that incorporated Pacific cultural motifs, blending contemporary art with traditional influences.
Applied the designs to tote bags and t-shirts, ensuring a cohesive and unique visual identity for each piece of limited-edition merchandise.
Worked closely with Tautai to ensure the designs captured the essence of Ngāue ‘Ofa and reflected the organisation's commitment to supporting Pacific artists.
Outcome:
The custom merchandise became a memorable and impactful representation of the Tautai Arts Organisation, allowing people to carry a piece of the Pacific art and culture while supporting local artists.
Project: Last Laughs: The Final Show of the 2024 International Comedy Festival
Date: March 2024
Overview:
Last Laughs caps off the 2024 International Comedy Festival with a spectacular finale, hosted by the hilarious Rhys Nicholson, winner of the Melbourne Comedy Festival and judge of RuPaul's Drag Race. The show features performances from the best comedic talent in Aotearoa, including finalists vying for the prestigious Billy T Award and Fred Award. This high-energy celebration of comedy will showcase acts from the hottest emerging comedians in New Zealand, offering a lively mix of the longest, loudest, and most side-splitting laughs of the festival.
Role: Event Designer
Created promotional materials that captured the humor, excitement, and competitive spirit of the festival’s grand finale.
Designed posters, banners, and digital graphics that emphasized the star power of Rhys Nicholson, the spotlight on the award finalists, and the festival’s vibrant atmosphere.
Developed assets for social media platforms and printed materials, ensuring a cohesive branding experience across all channels.
Highlighted the special nature of the event, ensuring it was presented as a must-see, with attention to detail given to the filming element for THREE television.
Outcome:
The promotional materials effectively generated buzz and excitement for Last Laughs, helping bring a wide audience to the event while positioning the finale as the pinnacle of the comedy festival. The designs captured the show’s essence of fun, celebration, and top-tier comedic talent, ensuring a high-impact and memorable closing night.
Project: Nitro Nibbles Campaign – BurgerFuel
Date: April 2024
Overview:
BurgerFuel turned up the heat with Nitro Nibbles, a limited-time offering of golden, spicy bites featuring sweet hot jalapeños, cheese, and corn, encased in a crunchy crumb coating and paired with free-range BurgerFuel Chipotle Aioli. Designed for heat seekers and flavor adventurers, the campaign showcased these bold and satisfying bites with an energetic and visually striking promotional strategy.
Role: Campaign Designer
Developed the campaign’s striking header/logo, encapsulating the fiery and exciting nature of Nitro Nibbles.
Designed cohesive print and digital materials, ensuring brand consistency across all assets.
Built a dedicated campaign website to engage customers with product information, visuals, and promotions.
Produced social media content and advertising graphics optimized for maximum engagement across platforms.
Conducted vibrant product photography, highlighting the irresistible golden, crunchy texture and mouthwatering jalapeño-filled bites.
Outcome:
The campaign successfully conveyed the boldness of Nitro Nibbles, enticing BurgerFuel customers with dynamic visuals and a fiery product launch. The multi-channel design approach elevated brand engagement and amplified excitement for this limited-time offering.
Project: Cookie Bear – New Shrewsbury Bikkies & Honey Bites Campaign
Date: August 2020
Overview:
Created visual content for a series of ads introducing Cookie Bear’s new products: Honey Bites and Shrewsbury Smiles. Featuring a delicious apricot filling by Barkers of Geraldine, the Shrewsbury bikkies bring a fresh, delightful twist on a classic treat. The campaign’s visuals aimed to bring these exciting new snacks to life through vibrant, smile-inducing advertisements, capturing the essence of the sweet, homemade joy that Cookie Bear is known for.
Role: Visual Designer
Designed advertising materials across digital and print platforms to highlight the new products and their premium ingredients.
Crafted engaging visuals that showcased the scrumptious Honey Bites and Shrewsbury Smiles while emphasizing the delightful Barker's apricot filling.
Collaborated with Cookie Bear and Barkers of Geraldine to ensure a cohesive and delightful visual narrative that reflected the charm of both brands.
Outcome:
The visual content successfully captured the essence of the new product launch, enticing audiences and generating buzz for both Honey Bites and Shrewsbury Smiles. The campaign effectively conveyed the delicious, smile-inducing nature of the products, driving customer interest and engagement.
Project: The Hybrid – BurgerFuel Campaign
Date: November 2022
Overview:
For The Hybrid, also known as the Big Bastard, I created a visually impactful campaign to showcase BurgerFuel’s monumental new offering — a combination of two beloved Kiwi icons stacked together in a mouth-watering creation. The campaign emphasized the monstrous size and flavorful fusion that The Hybrid brings to the table. It was designed to appeal to adventurous burger lovers looking for a bigger, bolder meal, while maintaining BurgerFuel’s distinct, energetic brand identity.
Role: Campaign Designer & Creator
Designed the The Hybrid logo and header, capturing the boldness and fusion of the two Kiwi icons within the burger.
Developed and executed print and digital materials, ensuring the campaign visually connected with both current and new customers.
Crafted an engaging campaign website and optimized it for ease of navigation and user interaction.
Produced compelling social media ads, photography, and other advertising graphics to generate excitement and promote the hybrid nature of the burger.
Ensured consistent brand representation across all materials, solidifying The Hybrid as the star of the BurgerFuel lineup.
Outcome:
The campaign successfully communicated the excitement and innovation of The Hybrid burger, bringing together the essence of iconic Kiwi flavors in a fun, engaging way. The visuals captured the burger’s large-scale impact, driving attention and sparking enthusiasm from BurgerFuel's audience.
Project: West Auckland Trusts – Community & Environment Inclusion Campaign
Date: June 2021
Overview:
Developed concept art for a new campaign aimed at highlighting West Auckland Trusts’ commitment to community engagement and environmental inclusion. The artwork focused on visually communicating the trust’s values, showing how it integrates local communities with sustainable initiatives to improve the region. The campaign was designed to resonate with the diverse groups within West Auckland, emphasizing their collective impact and future-focused goals.
Role: Concept Artist & Designer
Created initial pitch concepts and visual styles that encapsulated the key values of community and environmental inclusion.
Worked closely with the West Auckland Trusts team to ensure the art direction aligned with their mission and outreach efforts.
Presented a range of creative assets that could be developed into larger campaign materials, including illustrations, graphics, and mood boards that capture the essence of the local community and environment.
Outcome:
The concept art successfully conveyed the mission and ethos of West Auckland Trusts, providing a foundation for the larger campaign to support and engage the community through environmentally and socially sustainable initiatives.
Project: Credit Crunch – BurgerFuel Campaign
Date: February 2023
Overview:
Credit Crunch was a playful and satirical campaign that poked fun at the serious themes of banks, stock crashes, and real-world financial hardships. Through humor and wit, the campaign aimed to connect with BurgerFuel customers on a relatable level, shedding light on financial pressures while promoting a sense of shared experience and humor. The design emphasized cheeky visuals and quirky copy that resonated with the audience, making light of tough situations while showcasing BurgerFuel’s fun and relatable brand personality.
Role: Campaign Designer & Creator
Developed humorous packaging and in-store artwork reflecting the Credit Crunch theme, bringing financial concepts into the creative design.
Created social media platform artwork that was consistent with the lighthearted yet impactful message, driving engagement and conversation across all channels.
Ensured that all designs aligned with BurgerFuel’s established branding and tone, while capturing the attention of consumers in-store and online.
Leveraged satire and visual storytelling to maintain audience engagement during a time of heightened financial stress.
Outcome:
The campaign successfully used humor to address financial concerns, creating a memorable connection with BurgerFuel’s customer base. By turning a serious topic into something playful and relatable, Credit Crunch helped keep the brand fresh and engaging across both social and physical spaces.
Project: Pā Rongorongo – Digital Wall
Date: July 2019 – September 2019
Overview:
Created a series of digital pixel-format illustrations to be displayed on the Pā Rongorongo digital wall, located in Auckland City. This installation featured female faces, rendered in pixelated design, adding a unique and artistic representation to the public space. The wall, part of a community-oriented initiative by Auckland City Council, showcased the diverse and dynamic portrayal of femininity in a contemporary digital format.
Role: Illustrator & Digital Designer
Developed custom pixel art illustrations representing female faces, designed to be captivating when projected on a large L.E.D. screen.
Ensured that the designs adhered to the theme and aesthetic of the Pā Rongorongo space, balancing modern digital art with meaningful representations.
Worked closely with the Auckland City Council team to ensure the designs were optimized for digital display and aligned with public art goals.
Outcome:
The Pā Rongorongo Digital Wall became a striking focal point of the Auckland City area, providing an inspiring visual experience for visitors and residents alike. The digital wall’s pixelated female faces sparked conversations around art and gender representation, contributing to the city’s vibrant public art scene.
Project: The Great Comedy Debate of 2023
Date: May 2023
Overview:
Designed and developed the visual identity for The Great Comedy Debate of 2023, hosted by the hilarious Josh Thomson and featuring a stellar lineup of comedians: Jesse Mulligan, Michele A'Court, Courtney Dawson, Dai Henwood, Perlina Lau, and Eli Matthewson. Filmed live for THREE's month of comedy, this debate-style event delivered humor and sharp wit while tackling humorous yet debatable topics.
The task was to create the branding, look, and feel of the new series, ensuring it resonated with comedy fans while being flexible for use across multiple digital and broadcast formats, including social media platforms and live television on ThreeNow.
Role: Designer & Creative Lead
Developed a consistent design language that worked seamlessly across multiple platforms (including digital ads, broadcast formats, and social media) while maintaining a fun and witty tone reflective of the event's nature.
Crafted dynamic promotional materials, with a focus on formatting for various social media platforms, ensuring optimal engagement.
Worked closely with the Three network and the event’s production team to ensure that the visual style complemented the lively, fast-paced environment of the televised event.
Designed key visual assets to enhance viewer experience and brand identity for the show, while helping build anticipation in the lead-up to the event.
Outcome:
The Great Comedy Debate of 2023’s branding successfully captured the energy and irreverence of the event, ensuring that the show stood out visually both online and on television. The clean, modern design played a key role in attracting audiences to the live debate while driving high levels of engagement on social platforms.
Project: Resilience – Red Cross Tongan Relief Prints
Date: February 2022
Overview:
Created a series of limited-edition prints for the Resilience campaign in collaboration with Red Cross Tonga. The prints were made available for purchase on the Tautai online store, with 100% of the proceeds directed to support the ongoing relief efforts for Tonga. This initiative was developed to provide financial assistance and solidarity for the Tongan community in the aftermath of natural disasters, emphasizing the concepts of support, 'ofa (love), and resilience during a difficult time.
Role: Designer & Illustrator
Created meaningful and impactful print designs that reflected Tongan cultural values, resilience, and unity.
Developed a design aesthetic aligned with the mission of Red Cross Tonga, ensuring the prints communicated solidarity and community support.
Collaborated closely with Tautai and Red Cross Tonga to ensure the seamless online distribution of the prints and their integration into the fundraising campaign.
Utilized color, pattern, and symbolism to resonate with both the Tongan and broader Pacific community, as well as those supporting the relief efforts.
Outcome:
The Resilience prints contributed to the relief efforts by providing financial support, with the full proceeds directly benefiting the Tongan community. The campaign successfully raised awareness about the need for disaster relief and provided an avenue for people to contribute through the purchase of art that embodied strength and solidarity.
Project: V-Twin Bites
Date: September 2022
Overview:
Designed and developed V-Twin Bites, BurgerFuel’s vegan offering that fused the world of cars and nature, creating a unique, eco-friendly experience for vegan customers. Inspired by high-performance cars and the natural world, the V-Twin Bites campaign showcased an innovative and bold approach to plant-based food.
The visual assets I created included packaging designs, in-store artwork, and social media content that seamlessly reflected the brand’s identity while appealing to vegans who also had an appreciation for the automotive world.
Role: Designer & Creative Lead
Conceptualized and designed the unique look and feel of the campaign, combining automotive themes and natural elements, creating a fresh and exciting direction for BurgerFuel’s vegan product range.
Developed eye-catching packaging that reflected the "V-Twin" inspiration while being consistent with the brand’s core visuals.
Produced various in-store promotional materials and social media artwork that aligned with the campaign and resonated with the audience.
Ensured all designs maintained brand consistency while effectively communicating the new product’s appeal and versatility in both a car-enthusiast and vegan context.
Outcome:
The V-Twin Bites campaign successfully highlighted BurgerFuel’s expansion into the vegan market while retaining its classic automotive-inspired aesthetics. The campaign helped raise awareness of vegan options and attracted new customers, ensuring that the brand's eco-friendly offerings resonated well with BurgerFuel’s diverse clientele.
Project: The Comedy Mixtape with Pax Assadi
Date: May 2022
Overview:
Created the visual identity for The Comedy Mixtape with Pax Assadi, proudly presented by the New Zealand Comedy Trust, Best Foods, Pax Assadi, and THREE at the Vodafone Events Centre in Manukau. This comedy special featured a mix of live performances and comedy elements, creating an exciting and dynamic environment that celebrated Aotearoa's comedic talent.
I was responsible for developing a look and feel that aligned with the energy of the series and reflected the show's vibrant tone. This included formatting visuals for use across digital platforms, promotional materials, and television graphics.
Role: Designer & Visual Director
Developed the overall aesthetic for the show, creating a modern, fun, and engaging visual theme to promote the event.
Designed promotional materials, including posters, digital content, and TV broadcast graphics, ensuring visual consistency across all media platforms.
Adapted designs for multiple digital social platforms and ensured the aesthetics aligned with the tone of the live performance and television broadcast.
Worked closely with the New Zealand Comedy Trust and Best Foods to develop assets that accurately portrayed the brand while elevating the experience for both live and digital audiences.
Outcome:
The campaign successfully garnered excitement for the Comedy Mixtape with Pax Assadi, amplifying the event’s presence across both in-person and online platforms. The visual direction brought the comedic flair of the show to life, strengthening the collaboration between the New Zealand Comedy Trust, Best Foods, and Pax Assadi while ensuring it stood out on digital platforms and during its TV broadcast.
Project: Urbanaut Living Beer 3: Purple Hibiscus, Szechuan, Yuzu Witbier
Date: October 2021
Overview:
Designed the visual identity for Living Beer 3, a unique craft beer from Urbanaut Brewing, featuring an innovative blend of Purple Hibiscus, Szechuan, and Yuzu in a refreshing Witbier style. The 440ml can is a celebration of flavor and complexity, showcasing a striking fusion of botanical elements, heat, and citrus in one can.
The design captured the vibrant and dynamic character of the beer, creating a visual story that reflected the exotic and adventurous nature of the ingredients. The can artwork was inspired by the ingredients' bold and vibrant colors, creating an eye-catching package that aligned with the energetic spirit of the brew.
Role: Designer & Concept Developer
Developed the can design, choosing color schemes, typography, and illustrations to reflect the beer’s unique flavor profile and its adventurous use of exotic ingredients.
Designed a visual narrative that communicated the fusion of Purple Hibiscus, Szechuan peppercorn, and Yuzu, visually conveying their vibrant characteristics.
Ensured the packaging stood out on shelves while maintaining brand consistency with Urbanaut Brewing's existing product lineup.
Collaborated with the brewing team to select the design elements that complemented the brewing process and product essence.
Outcome:
The Purple Hibiscus, Szechuan, Yuzu Witbier can design resonated with craft beer aficionados and helped establish the Living Beer 3 as a standout innovation within the Urbanaut Brewing range. The design elevated the product's unique character, amplifying its presence in the market and catching the attention of consumers seeking innovative flavor experiences.
Project: BurgerFuel Thickshake Flavours Revamp
Date: March 2022
Overview:
Revamped the visual identity for BurgerFuel's range of Thickshake flavours, creating a vibrant and engaging design that reflected the fun, playful, and indulgent nature of these classic beverages. The new look was infused with bold colours, dynamic illustrations, and a refreshed brand voice that aimed to elevate the thickshake experience for both existing and new customers.
The project included redesigning all supporting visuals, ensuring they resonated with a younger, playful audience, while maintaining BurgerFuel's overall brand ethos of premium quality and bold flavours.
Role: Designer & Visual Director
Developed a playful and eye-catching campaign logo and design language for the Thickshake range, with a focus on vibrancy and fun.
Created a cohesive visual identity for digital and print materials, including in-store artwork, social media posts, posters, and advertising.
Designed and built a campaign website showcasing the new look for the Thickshake range.
Produced social media and advertising graphics to promote the flavours, ensuring consistency with the overall campaign theme and BurgerFuel's brand guidelines.
Delivered various print materials and digital assets to be used across a wide range of platforms and marketing channels.
Outcome:
The Thickshake Flavours revamp successfully boosted BurgerFuel’s product appeal, increasing customer engagement and generating excitement around the new designs and flavour experience. The fresh, colourful aesthetic was well-received by customers and reinforced BurgerFuel's position as a fun, innovative brand with premium offerings.
Project: Last Laughs - Comedy Festival Farewell Celebration
Date: May 2023
Overview:
The grand finale of the comedy festival held at SkyCity Theatre, celebrating the end of another fantastic year of comedy. Designed the visual identity for the Last Laughs show, marking the announcement of the winners of the prestigious Billy T and Fred Awards. This night showcases the brightest emerging comedic talents and recognizes the finest acts from the Festival, all while capturing the essence of laughter, energy, and celebration in the performing arts.
The visual elements conveyed a celebratory tone, mixing vibrant colors and dynamic design choices to reflect the fun atmosphere of the event. The design needed to resonate across multiple platforms, including digital ads, social media, and televised formats, to capture and excite viewers both in person and from home.
Role: Designer & Visual Director
Developed the overall look and feel of the event branding, crafting a bold and festive design reflective of the humour, energy, and excitement of the comedy festival finale.
Designed a multi-platform campaign that spanned social media graphics, event posters, digital banners, and broadcast media, ensuring visual consistency across all channels.
Formatted designs for digital social platforms as well as televised formats on ThreeNow, ensuring effective communication to audiences both online and in the venue.
Outcome:
The Last Laughs celebration visual identity successfully set the tone for an unforgettable night. The design communicated the excitement and prestige of the award ceremony, creating buzz for the final show and highlighting the prestige of the event while encouraging audience participation. The digital and televised assets ensured a broad reach, making it one of the most-watched finale events of the comedy festival.
Project: Britomart Black Gift Cards Design Illustrations
Date: 2020
Overview:
Designed promotional illustrations for the Britomart Black Gift Cards, an exclusive offering aimed at enhancing the shopping experience in Auckland's Britomart area. These gift cards were presented as the ultimate way to experience Britomart's premium offerings and lifestyle, making them a perfect gift for those who enjoy high-quality retail, dining, and entertainment in the vibrant precinct.
The illustrations were carefully crafted to reflect the sophistication and luxury associated with Britomart. The designs aimed to evoke a sense of exclusivity and elegance, capturing the essence of the brand’s high-end market while maintaining a connection to the heart of Auckland’s city centre.
Role: Illustrator & Designer
Created visually appealing and elegant promotional illustrations for the Britomart Black Gift Cards, incorporating subtle and refined design elements to maintain an air of sophistication.
Developed multiple variations for digital platforms, print materials, and social media ads, ensuring a unified campaign look across all media.
Worked to maintain consistency with Britomart’s branding, ensuring the gift card campaign aligned with the high-quality, upscale image of the precinct.
Outcome:
The promotional illustrations effectively communicated the luxury and exclusivity of the Britomart Black Gift Cards, driving interest and boosting sales among shoppers. The designs reinforced Britomart’s image as a stylish and upscale destination, aligning with the elite customer experience that Britomart strives to provide.
Project: Flavour Full Art Exhibition
Date: November 22, 2019 – December 13, 2019
Overview:
Coordinated and led the planning and delivery of the Flavour Full Art Exhibition, Auckland Theatre Company’s first-ever art exhibition. The exhibition featured the works of four contemporary artists: Serval Fandango, Flora Xie, Abbey Gamit, and Ahsin Ahsin, celebrating diverse and exciting creative expressions. Hosted at the Auckland Theatre Company's ASB Waterfront Theatre and AUT Atrium, this exhibition brought together various dynamic and innovative artists for a visual showcase to captivate a diverse audience.
The event received widespread recognition, supported by partners including Auckland Theatre Company, ASB Waterfront Theatre, and the Tautai Contemporary Pacific Arts Trust.
Role: Exhibition Coordinator & Promoter
Managed coordination and execution of the exhibition, overseeing contracts with participating artists and managing sponsor relationships.
Played a pivotal role in the marketing and promotion of the event, utilizing a variety of social media channels and collaboration with art networks to build momentum leading up to the launch.
Facilitated logistical planning for the exhibition’s physical space, working closely with the ASB Waterfront Theatre and supporting teams to ensure smooth setup, installation, and execution of the exhibition.
Ensured cohesive delivery of branding and exhibition theme across all promotional materials and artwork displayed.
Outcome:
Successfully launched the Flavour Full Art Exhibition, which showcased the powerful work of contemporary artists, offering an engaging experience for the public. The event generated significant attention across media outlets and became a notable cultural offering in Auckland, aligning with the city’s dynamic and thriving arts scene.
Links:
ASB Waterfront Theatre – Serval Fandango
Heart of the City Event Listing
The Denizen Event Coverage
Project:Cookie Bear Honey Bites Launch
Date: August 2020
Overview:
Created visual content for the launch of two exciting new products from Cookie Bear: Honey Bites and Shrewsbury Smiles. Highlighting the natural sweetness of New Zealand honey, Honey Bites are made with wholesome oats and honey, offering a delightful snack for all ages.
Role: Designer & Visual Content Creator
Designed eye-catching promotional graphics to support both digital and physical ads for Honey Bites and Shrewsbury Smiles, helping raise awareness for these new products.
Produced visually appealing content for social media, print materials, and in-store promotions to ensure brand consistency and capture attention across multiple channels.
Focused on the use of natural and wholesome imagery that reflects the key ingredients (NZ honey, oats) and the comforting nature of Cookie Bear products.
Outcome:
The visual assets for the campaign successfully communicated the product's natural goodness and were used across various platforms, contributing to a positive reception of the new products.
Project: Urbanaut Living Beer Vol 1: Wildberry Elderflower Sour Hazy IPA
Date: July 2021
Overview:
Designed promotional materials for Urbanaut’s Living Beer Vol 1, a Wildberry Elderflower Sour Hazy IPA, a unique and refreshing craft beer experience.
Role: Designer & Visual Content Creator
Created engaging visuals to capture the wild and aromatic nature of the beer, with a focus on bright, fruity aesthetics.
Produced print, digital, and social media designs that highlighted the vibrant, floral notes of the beer while aligning with Urbanaut’s bold brand identity.
Crafted product imagery that showcased the craft beer’s unique flavor profile and visual appeal, connecting with both craft beer enthusiasts and newcomers.
Outcome:
The promotional assets contributed to a highly engaging campaign for the Wildberry Elderflower Sour Hazy IPA, aligning well with Urbanaut’s reputation for innovative and distinctive brews.
Project: BurgerFuel Buffalo Buick Flavours Revamp
Date: March 2022
Overview:
Revamped the BurgerFuel Buffalo Buick campaign with a fresh and edgy look, bringing a vibrant, grungy, and electric energy to the burger’s promotion.
Role: Designer & Visual Content Creator
Developed the campaign header and logo, infusing an electric, fun, and gritty design for the burger range.
Created print and digital materials including posters, brochures, flyers, and web content that conveyed the bold and spirited nature of the Buffalo Buick.
Designed and formatted social media and advertising graphics that ensured consistent brand representation and deepened audience engagement.
Helped develop and launch a dedicated campaign website to support and drive interest in the promotion.
Coordinated the visual narrative with BurgerFuel’s broader brand identity for a unified experience.
Outcome:
The revamped Buffalo Buick campaign successfully elevated the burger’s appeal, resonating with BurgerFuel’s core audience through dynamic visuals and strong brand storytelling.
Project: Red Bull Fresh Produce - Straight From The Studio
Date: November 25-26, 2018
Overview:
A two-day group exhibition showcasing selected works from various artists nationwide at Red Bull Headquarters. The event highlighted the creative energies of local talent, with an emphasis on fresh and vibrant artistic expressions.
Role: Artist/Participant
Contributed to the group showcase, with my work being featured at the Red Bull Headquarters during the exhibition.
Engaged with art enthusiasts, other artists, and potential collaborators, expanding networks within the creative community.
Highlighted as part of the collective of artists chosen for this special exhibition, gaining exposure within a national arts platform.
Outcome:
The exhibition served as a platform for collaborative showcasing and gave exposure to a wide audience. It further solidified Red Bull’s role as a supporter of the arts while providing artists an opportunity to share their work with a large-scale audience.
Project: Kami
Date: July 2021
Overview:
At Kami, our mission is to help users transition to paperless workflows, empowering 23 million users, including educators and students, to maximize productivity. We work to simplify and enhance classroom learning by replacing paper-based processes with interactive, digital solutions.
Key Responsibilities:
Created visual assets and brand content to communicate Kami’s value proposition.
Developed marketing materials aimed at both educators and students, emphasizing the efficiency of interactive learning.
Playing a vital role in promoting Kami’s vision, showcasing the platform's ability to overcome the challenges of traditional paper documentation.
Project: Fresh - JAN ‘20
Date: January 2020
Overview:
Fresh IPA is a rolling, ever-changing, monthly series of one-offs, brewed in small batches and available exclusively at the brewery outlets while stocks last. Each batch presents a fresh opportunity to enjoy a new brewery-fresh IPA, unfiltered and unfined, and showcases a unique combination of yeast, malt, and hops. It's all about fun, fresh, hoppy beer at its very best.
Role: Designer & Visual Content Creator
Tasked with creating the distinct visual identity for this limited-edition brew. The artwork represents the experimental and playful nature of the Fresh IPA series.
Outcome:
This limited-edition release was available solely at Garage Project outlets and attracted craft beer lovers seeking an exclusive and freshly brewed IPA experience. Designs played an integral role in capturing the essence of Garage Project’s experimental ethos.
Project: Urbanaut - Beer Blender Spicy Ginger Beer x Lime Juice Sour
Date: April 2021
Overview:
Urbanaut’s Beer Blender is a bold and unique concoction combining spicy ginger beer and lime juice to create an unforgettable sour experience. The perfect balance of refreshing, zesty, and spicy flavors in a beer format for adventurous beer drinkers.
Role: Designer & Visual Content Creator
Created the visuals for the packaging and promotional materials to reflect the bold and exciting flavor profile of this unconventional beer blend.
Outcome:
This two-can series was launched in limited quantities, offering a daring yet refreshing beer alternative to the usual options, and resonated with the craft beer community looking to try something new and distinctive.
Project Title: Marketing Coordinator & Social Media Operations at Naked Accounting
Date: 2020
Overview:
User oversaw brand consistency and direction for products and services across social media platforms for Naked Accounting. They managed various marketing and design elements, ensuring the company's messaging aligned with its branding.
Role: Marketing Coordinator & Social Media Operations
Tasks included: Branding, marketing, social media management, copywriting, graphic design, motion graphics, UI/UX design, print materials, and EDMs.
Outcome:
Contributed to Naked Accounting’s growth by maintaining brand cohesion and effectively promoting services via digital platforms and social media.
Project: Aotea Centre Wrap
Date: December 2019
Overview:
The Aotea Centre Wrap is an immersive, digital artwork installation displayed on the Aotea Centre’s fly tower, showcasing original works by New Zealand and international artists. The display runs nightly from sunset to 11 pm, illuminating the Centre with vibrant, inspiring visuals until the completion of refurbishment.
Role: Designer & Animator
Worked with Auckland Live to create an engaging holiday-themed design and animation for December. The artwork depicted an Elf Toy Shop, where viewers could watch a conveyer belt of quirky toys being packed and sent worldwide as Christmas gifts.
Outcome:
The project contributed to the festive atmosphere in Auckland’s Aotea Arts Quarter, engaging the local community and visitors alike with a playful and colorful holiday display. The project illuminated the Aotea Centre, drawing attention and adding to the Christmas celebrations.
Project: Sweet As Loaded Fries
Date: March 2022
Overview:
The campaign for BurgerFuel's Sweet As Loaded Fries focused on creating an inviting and fun western-inspired look for a unique new dish. It was designed to evoke a warm, flavorful experience using a fusion of tastes, highlighting the creativity of BurgerFuel’s culinary offerings.
Role: Designer & Visual Content Creator
Created the campaign header/logo, designed print and digital materials, developed a campaign website, and produced social media and advertising graphics. Ensured that the brand's look and messaging were consistent across various platforms and mediums.
Outcome:
The campaign successfully introduced and visually communicated the Sweet As Loaded Fries as a fun, mouth-watering dish in line with BurgerFuel’s brand image. It contributed to strengthening the brand’s presence on both digital and print channels, ensuring consistent consumer engagement.
Chuffed Coffee - Menu Design
- Aug 2019
Creating designs, assets and layout for Chuffed Coffee for the new winter menus range and selections of drinks.
https://chuffedcoffee.com
Project: Lifeline
Date: May 2020
Overview:
Designed visually engaging slide presentations for Lifeline’s inductions and workshops, ensuring the content was compatible across various devices. These presentations aimed to represent Lifeline’s key learning aspects through a mix of graphically designed images and text, effectively conveying the desired concepts and information.
Role: Designer & Visual Content Creator
Created customized slide presentations that incorporated Lifeline’s visual identity, designed imagery and text, and formatted the content to ensure it was optimized for viewing across different devices.
Outcome:
The presentations successfully enhanced Lifeline’s induction and workshop programs by delivering key messages in an engaging, clear, and effective format. The visually appealing slides contributed to the learning experience and helped communicate Lifeline's goals and values to the audience.
Designing the visual and promotional material for Britomart Group dessert festival across multimedia platforms. Layout and presentation of formatting assets and direction through Facebook, Instagram, Email and various event news outlets in Auckland.
"This month, Britomart retailers and restaurants are hosting Sweet Treat November, a month of delicious and delightful little ways to give yourself or someone else a boost to see you through to the end of the year.
Every week they'll be giving away a Britomart Black Card loaded up with cash for you to spend at any of the 65+ stores, salons, restaurants and bars of the precinct, kicking off with an amazing $500 Black Card giveaway over on Instagram @britomartnz.”
Interview: https://britomart.org/serval-fandango/
Event: https://www.heartofthecity.co.nz/auckland-events/sweet-treat-november- November 2019
STAN SMITH SHOES
A VEGAN VERSION OF THE ICONIC STAN SMITHS.
When the adidas Stan Smith Shoes stepped onto tennis courts in the '70s, their impact could never have been predicted. But now they're moving with intention toward the future with a design crafted to reduce material waste. And while these shoes alone will not save the planet, they're a step in the right direction.
Consciously crafted. Clean Classics have been redesigned to help end plastic waste.
Circus Circus cafe and restaurant is a local favourite nestled in the heart of Auckland’s Mt Eden Village.
Designing, creating packaging dielines for the new take-away cup designs, sold in store.
- July 2019
Project: Les Mills
Date: October 2019
Overview:
Designed and formatted content for Les Mills™, ensuring it was optimized for display across multiple devices. This included creating visuals for the online streaming service, Les Mills™ On Demand, which offers a wide range of classes including Cardio, Strength, HIIT, Core, and Flexibility. The focus was on crafting an engaging, user-friendly experience for those accessing workout videos across different screen sizes and devices.
Role: Designer & Visual Content Creator
Designed graphics, layouts, and visuals tailored to the streaming platform. Ensured seamless user experience and device compatibility for streaming workouts.
Outcome:
The design work contributed to a more cohesive and accessible brand presence for Les Mills™ On Demand, providing users with an engaging, functional workout experience across various devices. It helped position Les Mills™ as a leader in online fitness training.
Truth Bombs. Stick It to the Man Paperback – July 30, 2019
by Nick McFarlane (Compiler), Chloe Baxter (Compiler)
An explosive collection of over 200 full colour die-cut stickers created to make a statement "A truth bomb", according to the Urban Dictionary "is a fact or piece of knowledge that, when told to a listener, is devastating to the listener's argument or world view." Well in this case, The Man should prepare to be hit right between the eyeballs and mind blown apart by a global underground coalition of artists, illustrators, pop-culture pirates, graphic agitators and agent provocateurs, protesting the wicked ways of the world. How you spin each sticker gives it the magical personal touch. Let us commodify your dissent and we guarantee that your resistance will be spectacular.
https://www.amazon.com/Truth-Bombs-Stick-Nick-McFarlane/dp/1908211741
https://www.mightyape.co.nz/product/truth-bombs-stick-it-to-the-man/28294424
Love Exposure - Logo and Menu Design
- Jan 2019
Creating designs, assets and layout for Love Exposure Eatery for their new logo, menus range and selections of drinks.
Brothers Beer - Designs for Brothers Beer cans for Happy Boy Eatery, Kiss Kiss Eatery and Love Exposure Eatery.
- Jan 2019
Creating dyelines and illustration packing work fro Brothers Beer on behalf of the selected eateries and disturbed between them swell as sold at Farro Fresh supermarkets nation wide.
Splore Festival 2019 - 3 individually designed banners 3600mm x 600mm.
Presented as the landmark piece at the entrance to the arts trail for Splores Visual Arts section.
Website Link - http://www.splore.net/serval-fandango-2019
Allpress Studio Auckland, Garage Project Kingsland and Phantom Billstickers present:
Distant Isles — Here Be Sea Monsters
An illustration show by Kyle Boonzaier • Rebecca ter Borg • Serval Fandango • Ezra Whittaker-Powley • Chippy • Toby Morris • Natasha Vermeulen • Sofia Drescher, Sophie Watson • Pablo Espinosa • Amane & Me • Wwowly
Exhibition running from 5–5 March 2019.
Allpress Studio
Kiss Kiss Eatery with Sponsorship from Resene Colour.
Mural art . - Dec 2018
Menu Design - Illustration
Article - https://www.stuff.co.nz/auckland/local-news/north-shore-times/110760592/be-bold-with-murals
